Luis Rijo

Reddit’s Max campaigns cut costs by 17% through AI optimization

Reddit launched its Max campaigns beta on January 5, 2026, introducing an artificial intelligence-powered advertising format that achieved 17% lower cost per action and 27% more conversions compared to advertiser’s business-as-usual campaigns during split testing, according to the company’s announcement. The automated campaign type represents Reddit’s most comprehensive deployment of AI optimization across bidding, targeting,…

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Nadella blogs about AI slop

Satya Nadella wants everyone to stop arguing about AI-generated slop. The Microsoft CEO launched a personal blog on December 29, 2025, calling for the industry to “get beyond the arguments of slop vs sophistication” just days after admitting to managers that his company’s flagship AI product “doesn’t really work” and is “not smart.” The timing…

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