Luis Rijo

Manus AI lands inside Meta Ads Manager, changing how advertisers work

Meta this week added Manus AI to the navigation menu of Ads Manager, marking the first visible sign of the company putting its December 2025 acquisition to practical advertising use. The integration, spotted by users on February 21, 2026, places a dedicated Manus AI shortcut under the “Manage” section of the Ads Manager tools flyout – sitting…

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Reddit’s Max campaigns cut costs by 17% through AI optimization

Reddit launched its Max campaigns beta on January 5, 2026, introducing an artificial intelligence-powered advertising format that achieved 17% lower cost per action and 27% more conversions compared to advertiser’s business-as-usual campaigns during split testing, according to the company’s announcement. The automated campaign type represents Reddit’s most comprehensive deployment of AI optimization across bidding, targeting,…

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