Join us as we talked about the shift CMOs must prepare for: moving from PPC dependency to sustainable, revenue-driving SEO in an AI-led search world. Discover the true impact of AI Overviews, falling CTRs, rising CPCs, shrinking PPC ROI, and why organic search continues to win on trust, conversion quality and long-term value.
We covered how AI is rewriting the SEO rulebook (authority, E-E-A-T, schema, structured data) and creating new visibility opportunities on platforms such as Perplexity, ChatGPT and Reddit. And learned how AI can analyse your PPC spend, reveal wasted budget and drive smarter reallocation for higher ROI and compounding growth.
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