Published on
December 8, 2025
Vietnam is leading the way in travel innovation, as the country’s travelers overwhelmingly embrace artificial intelligence (AI) to enhance their trip planning experience. According to a recent survey, an impressive 81% of Vietnamese respondents are likely to use AI for their upcoming vacations, the highest rate in the region. This remarkable adoption of technology reflects a growing trust in AI-generated travel recommendations, with 28% of Vietnamese travelers expressing confidence in its ability to guide their decisions. This trend not only highlights the country’s tech-savvy population but also marks a significant shift in how travelers across Asia are planning their trips, opting for personalized, efficient, and seamless planning experiences powered by AI. With domestic tourism also on the rise, Vietnam’s increasing reliance on AI demonstrates how technology is reshaping the future of travel in the country and beyond.
Vietnamese travelers are rapidly embracing artificial intelligence (AI) for trip planning, marking a significant shift in how people organize their travel. According to a recent survey by Agoda, 81% of Vietnamese respondents are likely to use AI to plan their next trip, the highest rate among the nine Asian countries surveyed. This trend highlights the growing importance of technology in the travel industry, as more people turn to AI for efficient and personalized travel experiences.
The survey, conducted in October 2025, gathered insights from 3,353 respondents across various Asian markets, including India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand, and Vietnam. The findings underscore Vietnam’s leadership in adopting AI-driven travel solutions. Among the countries surveyed, Vietnam stands out for its enthusiasm, with the majority of travelers willing to incorporate AI into their trip planning processes.
One of the most significant revelations of the survey is the level of trust that Vietnamese travelers place in AI-generated information. 28% of respondents expressed confidence in AI’s ability to recommend travel destinations, accommodations, and activities. While a majority (59%) felt neutral about AI’s travel recommendations, only 13% expressed distrust. This suggests that AI is becoming an increasingly reliable tool for travel decision-making, as travelers in Vietnam and across Asia look for ways to streamline their vacation planning.
The growing reliance on AI is part of a broader regional trend. Across Asia, 63% of travelers indicated that they would likely use AI for planning future trips, signaling a significant shift toward tech-driven travel solutions. This trend is especially relevant in the post-pandemic travel landscape, where convenience, speed, and personalization are top priorities for tourists. The growing use of AI can be attributed to its ability to offer tailored travel recommendations based on user preferences, making it easier to plan trips and discover new destinations.
Vietnam’s increasing adoption of AI also ties into a broader trend in the country’s tourism sector: a growing interest in domestic travel. The survey found that 50% of Vietnamese travelers plan to explore local destinations in the coming year, a significant increase from the 26% recorded in the previous year. This shift reflects changing travel behaviors, with more Vietnamese choosing to stay within the country for vacations due to factors like convenience, cost, and safety. Domestic tourism is expected to continue thriving, as more travelers discover the diverse attractions and experiences available within Vietnam.
The surge in domestic travel is further demonstrated by the remarkable performance of Vietnam’s tourism industry in 2025. The country welcomed 125 million domestic tourists in the first ten months of the year, surpassing the 110 million mark during the same period in 2024. This growth is attributed to both the rising popularity of local destinations and the increasing accessibility of travel within the country. As Vietnamese travelers continue to seek out new experiences, AI-powered tools offer a convenient way to plan and book domestic trips, making the process more efficient and enjoyable.
When it comes to the typical Vietnamese traveler, the survey revealed that most trips last between 4 to 7 days, with family (61%) or a spouse/partner (18%) as the primary travel companions. This preference for family-oriented travel highlights the importance of accessible, affordable, and family-friendly destinations, which AI can help identify by analyzing travel patterns and preferences.
The trend toward domestic tourism is not just limited to the growing use of AI for trip planning. The Vietnamese government has also implemented measures to promote local tourism, such as offering incentives for travelers to explore off-the-beaten-path destinations and supporting sustainable tourism practices. These efforts align with the changing expectations of Vietnamese travelers, who are increasingly seeking meaningful, culturally rich experiences within their own country.
Agoda’s report highlights that the shift towards domestic tourism in Vietnam is not a passing trend but part of a larger movement towards a more sustainable, tech-savvy, and personalized approach to travel. With the increasing integration of AI in travel planning, tourists in Vietnam and beyond are finding new ways to enhance their travel experiences, whether they are exploring their own country or venturing abroad.
As AI continues to evolve and become more integrated into everyday life, it is clear that it will play a significant role in shaping the future of travel. Whether it is recommending the best time to visit a destination, suggesting activities based on personal preferences, or helping travelers navigate new places, AI is transforming the way people think about and plan their trips. As more Vietnamese travelers embrace AI for trip planning, the technology is poised to revolutionize the tourism industry, offering new opportunities for both travelers and businesses alike.
Vietnam is leading the way in travel innovation, with 81% of its travelers adopting AI to plan their trips. This trend highlights a growing reliance on technology for personalized, efficient, and seamless travel experiences, reshaping the future of tourism in the country.
In conclusion, the rise of AI in travel planning marks a turning point in how people experience and organize their vacations. Vietnamese travelers, leading the charge in AI adoption, are helping to drive a regional shift toward more tech-driven and personalized travel experiences. As this trend continues to grow, AI will play an even larger role in shaping the future of tourism, both in Vietnam and across Asia. With its ability to offer personalized recommendations, streamline the booking process, and enhance the travel experience, AI is poised to become an essential tool for modern travelers.
