Perplexity AI made headlines when it announced a $34 billion bid to buy Google Chrome. Everyone knew it wasn’t real, but the move worked. Overnight, the world started talking about a company that barely existed a few years ago.
In this video, I break down how Perplexity used partnerships, PR, and smart distribution to compete with tech giants like Google and OpenAI without even building its own AI model. From telecom and device deals to publisher tie-ups, this strategy has helped them grow fast, but it also comes with big risks.
Is Perplexity building the future of AI, or just a hype-driven house of cards? Let’s decode.
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Chapters:
00:00 How a crazy $34B bid made Perplexity a global name overnight
02:13 The game OpenAI, Google, and Anthropic are actually playing
02:55 Why Perplexity chose not to build its own AI model
04:01 How telecom and device deals gave Perplexity millions of users for free
05:08 Why top publishers like TIME and The Washington Post said yes to Perplexity
07:59 The big risk hiding inside Perplexity’s distribution strategy
08:54 Why Perplexity is paying everyone and how it hopes that’ll pay off
10:02 Can this “distribution-first” playbook really beat Big Tech?
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