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The Wellcom Group<\/span>, a global creative production agency and partner of<\/span> Innocean<\/span>, has appointed Vicky Stewardson to the newly-created role of senior product manager, AI & automation.<\/span><\/p>\n In this new role she will lead the agency\u2019s AI-enabled capabilities and operational innovation across the ANZ market, tasked with driving the discovery, development, and delivery of AI-powered products and intelligent workflow systems.<\/span><\/p>\n A central part of her remit will be advancing <\/span>HOME, Wellcom’s AI-powered operating system (OS) that unifies creative, production, data, and technology into a single connected workflow.\u00a0<\/span><\/p>\n Stewardson will report to Marnie Darren, ANZ managing director for The Wellcome Group.\u00a0<\/span><\/p>\n \u201cCreating content across multiple formats is what makes a truly connected customer experience possible, and that experience is now a pre-requisite for conversion in commerce channels,\u201d said Stewardson.<\/span><\/p>\n \u201cAI powered automation tools like those we\u2019re rolling out for our clients through HOME allow us to leverage AI in the most impactful way because it puts that technology directly at the fingertips of the production experts, creatives and data scientists, where and how they\u2019re already working, custom-configured to their requirements and our clients specific needs.<\/span><\/p>\n \u201cThat is an exciting next step forward in the application of AI that feels different than a lot of what we\u2019re seeing in this space and I am excited to help put it to work.\u201d<\/span><\/p>\n Stewardson brings a decade of experience across digital product management, marketing automation, and AI-powered systems to the role.<\/span><\/p>\n Most recently, she served as Senior Project Manager at Elephants Can Dance, driving AI product discovery and use-case development.\u00a0<\/span><\/p>\n Prior to that, she spent four years as Senior Technical Project Manager at Clemenger BBDO (Omnicom Group), where she designed and delivered an end-to-end AI-powered production system for Samsung Australia.\u00a0<\/span><\/p>\n Marnie Darren, said AI is central to creating more scalable content solutions.<\/span><\/p>\n \u00a0\u201cThe ANZ market is moving fast\u2026brands are demanding smarter, faster, more scalable content solutions, and AI is central to how we deliver that,\u201d said Darren.<\/span><\/p>\n \u201cVicky brings exactly the kind of hands-on AI product and automation expertise we need to keep pushing our capabilities forward.\u00a0<\/span><\/p>\n \u201cThis is an investment in the future of our business, and we\u2019re thrilled to have her on the team.\u201d<\/span><\/p>\n Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au<\/a><\/strong><\/p>\n Sign up to the AdNews newsletter<\/a>, like us on Facebook<\/a> or follow us on Twitter<\/a> for breaking stories and campaigns throughout the day.<\/strong><\/p>\n<\/div>\n